Images created correspond to the subject of profiles that are defined by their vices and values using the iconography of heraldic shield and coats that determined family values and personal qualities. The coats as assignment (noble) have vertically positioned shield, acquired by bourgeois and parvenus were slightly tilted on a diagonal axis so that they could be distinguished. Shells I propose are a representation of the decline of these securities with the inverted shield and busy with related addictions and material goods.